Counterfeit Awareness


With the number of counterfeit websites rising, we strongly encourage Allure brides to be aware of who they are purchasing their Allure gown from More and more brides are struggling just weeks before their wedding to find an emergency replacement gown for the designer knock-offs they purchased online from unauthorized Chinese manufacturers. While the low price may be tempting, you could wind up spending more on a second dress to replace the original. Always check the designer’s website for authorized retailers if you are concerned about purchasing online.

Below is an example of a counterfeit wedding dress that was purchased online. If you find a price on the internet that seems too good to be true, then it probably is! As you can see, the quality of the knock-off dress is no where near the quality of the authentic Allure gown. So shop carefully! Click here to view a list of websites known to be selling counterfeit Allure gowns so you don’t become the victim of these knock-off websites.


Verify that your wedding or formal gown is from a legitimate retailer, not a counterfeiter. Don’t ruin the most important fashion day of your life.

There are literally 12 million results on Google for designer wedding gown copies.  The odds of finding a GOOD copy are VERY limited. There are many fake positive reviews.  Don’t take the risk and end up with this.

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Not all designer gown copies are this bad. Some are worse. Refine your gown search online then buy from an authorized retailer. Visit actual bridal salons. They are best equipped to handle all of your needs and budget. You’ll be glad that you did.


The following designers sell only through authorized dealers. Check the designer’s website for an authorized dealer near you.

Assoc of Wedding Gown Specialists
Alexia Designs
Alfred Angelo
Alfred Sung Bridals
Alyce Designs
Anjolique Bridal
Bari Jay
Bel Aire Beidal Veils
Benjamin Walk Corporation
Bill Levkoff Inc.
Bonny Bridal
Casablanca Bridal
Coloriffics: Speen & Company
Dazzle Accessories (Ansonia)
Demetrios Bride
Dessy Bridals
Eden Bridals
Edward E. Berger
Erica Koesler
Eve of Milady
Friar Tux
Imperial Gown Restorations
Impression Bridal
J.L. Johnson Bridals
Jacquelin Bridal
Janell Berte
Jasmine Enterprises
Jonathan James Bridal
Jordan Fashions
Jovanni Fashions
Justin Alexander
Lillian Rose
Linda Lee Pratico
Madison James Prom
Maggie Sottero
Malis Henderson
Mariell Designs
Maritza’s Bridal Veils
Mary’s Bridal by P.C. Mary’s Inc.
Modern Trousseau
Mon Cheri Bridals
Moonlight Designs
Mori Lee
Night Moves Prom
Paloma Blanca
Paula Varsalona, Ltd.
Private Label By G
Rosa Clara
Sherri Hill
Sincerity Bridal
St.Pucchi Inc.
Sweetie Pie Collection
Symphony Bridal Collections Inc.
The Bridal Outlet
The Bridal Veil
U.S. Angels

Scammers Target Prom-Goers With Fake Designer Dresses

We’ve told you about scam artists selling fake handbags… the list goes on. Now these scammers are targeting the prom, fooling teeange girls with fake designer dresses, charging hundreds of dollars for gowns that literally fall apart in your hands.
A new warning for high school girls and their parents: With prom coming up, there are scammers targeting teens, and ruining their big night.

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It’s prom season, and for the girls, it’s all about the dress. “Prom overall is the Oscars to high school kids,” said Kimberly Gambale, owner of clothing store Diane & Company.
High-end labels sell for hundreds of dollars. That’s a ton of money for most high school kids and their parents, which is why they’re always looking for the best deal. Now brazen scammers are cashing in on their excitement.
Their websites are a teen girl’s dream, offering designer prom gowns at deep discounts. The sites sure look real, but designers say it’s all a scam. “At least three to four times a week we’re faced with girls who have been scammed by online websites,” Gambale told us.
Alexandra Marschall wanted a Sherri Hill dress, one of the hottest labels in prom wear today. “I was working for months to save up the money,” she told us.
She found the perfect dress. In the store it cost $400. Alexandra found it online for 25 percent off and ordered it on the spot. “My immediate reaction was, you know, ‘Oh my gosh, this is awesome. The dress I love, it’s beautiful, and it’s at a great price, so it’s gonna make my mom happy, too.’”
But just a week before prom, what she got in the mail was misery in a box: a cheap knockoff, mailed from China. Wrong color, wrong fabric, sloppy stitching, and way too big. “It was supposed to be just one color,” Alexandra said. “The lining is so itchy. The dress feels cheap.”
In the online photo, the dress was covered in beads; instead, it came with a plastic bag of beads and a sewing kit. “I took a step back and said, ‘Do they expect me to sew this on? I’m a teenage girl. I do not know how to sew,’” Alexandra recalled.
Now scam artists are shipping imposter prom gowns to girls across the country. We looked at one with shoddy stitching that was falling apart, with beading that looked like an arts and crafts project gone wrong.
Dusty Hill is the president of the real Sherri Hill, trying to intercept the fakes. “It’s a huge problem, and growing,” he said.
So huge, the company has hired two full-time investigators to hunt down the counterfeit sites. “This is a fake website, but they’re using authentic pictures,” one investigator told us as he showed us an example. “They just take it off of Google images and upload it to their site, and pretend it’s our dresses.”
The trouble is, these counterfeit websites are usually like whack-a-mole: when you knock one down, another one pops up.
“We’re aware this is not a problem we’re going to be able to fix,” Dusty Hill said. “It’s going to be an ongoing fight.”
The federal government has shut down hundreds of these sites, but the scammers are tough to catch, many of them based overseas. Good luck getting your money back. And those priceless prom memories.
“When I put the dress on, I didn’t feel beautiful,” Alexandra Marschall said. “And you’re supposed to feel beautiful at prom.” At the last minute she had to buy a new dress, and spend hundreds more.
So how do you protect yourself? Experts say: Call the company directly and ask, “I’m on this website, is this an authorized dealer?” They’re happy to tell you.
And this helps too: Many of the top prom dress designers have posted a list of authorized websites, so you can check there too before you go shopping.